Sega Sammy Holdings Inc. (セガサミーホールディングス Sega Samī Hōrudingusu TYO: 6460) is a Japanese holding company formed from a merger of Sega and Sammy. They were both very involved in the arcade business (Sega with games, Sammy with Pachinko), and Sega's main fame comes from their console systems.


Sammy Corporation (サミー Samī) was established on November 1, 1975 and is a leading developer and retailer of pachinko and pachislot systems in Japan.

In 2001, Sammy Corporation created subsidiary Sammy Entertainment, Inc. Sammy Entertainment would later change its name to Sammy Studios in 2002. Sammy Studios is responsible for developing and publishing next-generation video games. They are perhaps best known for publishing the Guilty Gear and Survival Arts series of fighting games .

In 2004, they acquired noted game company Sega under a new company called Sega Sammy Holdings Inc.

On March 7, 2005, Sammy Studios, Inc. broke away from Sammy and renamed itself High Moon Studios.

On February 29, 2008, Sammy Europe Ltd. broke away from Sega Sammy Holdings.

Affiliated companiesEdit

  • Sega Sammy Holdings Inc.
    • Sammy Amusement Service Co., Ltd.
    • Sammy Corporation
    • Sammy Design Co., Ltd.
    • Sammy Golf Entertainment Inc.
    • Sammy Holding Co., Inc.
    • Sammy NetWorks Co.,Ltd.
    • Sammy USA Corporation
    • Sammy Retail Service Inc.
    • SEGA Corporation
    • Sega GameWorks L.L.C.
    • Sega Entertainment USA, Inc
    • SEGA of America, Inc.
    • SEGA Europe Ltd.
    • SEGA Australia Ltd.
    • SEGA Retail Service Inc.
    • SEGA Ecole Inc.
    • Sega Bering Inc.
    • Sega Toys Ltd.
    • Sega Amusement Service Co., Ltd.
    • Sega Logistics Service Co., Ltd.
    • Wave Master Inc.
    • TMS Entertainment, Ltd.
  • Algeria Corporation
  • APANDA Inc.
  • Dimps
  • IP4 Inc.
  • E-address Co., Ltd.
  • Oasis Park Co., Ltd.
  • Japan Multimedia Services Corporation
  • Japan Setup Services Co., Ltd
  • Nissho Inter Life Co.,Ltd.
  • Red Entertainment Co., Ltd
  • RODEO Co., Ltd.
  • RTzen, Inc.
  • Shuko Electronics Co., Ltd.
  • SI Electronics Ltd.
  • Underground Liberation Force Inc.

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